mediaByrd Portfolio
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Ouachita's
recent advertising and recruitment campaign encouraged
prospective students to visit Ouachita's website and learn
how to Connect
with Students, Connect
with Faculty, Connect
with Your Potential and Connect
with God. I created companion subsites for each of these
themes which highlighted student and faculty video testimonials,
video of campus events, chats and career assessments. I also
create online ads for
this campaign which ran on several national and regional
web sites targeting Ouachita's prospective students and their
parents.
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To catch the attention of a generation that
grew up online and with MTV the Tigernet
is packed full of information and images serving as Ouachita's
student intranet. A dominant horizontal picture draws the
students into the site's feature story while the Campus
Activities and Recreational Sports web logs gives student
a reason to visit the site every day and add their comment
to the latest post. Students also post announcements and
ads on the TigerClassifieds to get their message out to
the student body. A secured control panel allows the Student
Services to update their blogs, post announcements and add
links without the assistance of technical staff. The Ouachita
news and sports stories featured on the site are fed automatically
from the news bureau and sports information department news
release databases. Ouachita's photography staff can add
slide shows of campus activities. Drop by the Tigernet
and see what's happening on Ouachita's campus this semester.
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In the summer of 2004 Ouachita sent a team
to Japan to recruit international students. I produced a
multimedia CD-Rom featuring a QuickTime video narrated in
Japanese and an admissions packet translated into Japanese.
I created the project using Macromedia Director, Macromedia
Flash and Adobe Photoshop. I was responsible for compressing
the video, creating graphics for the cd contents and packaging,
testing the cd on multiple computer platforms and working
with the CD duplication service. (May 2004)
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In a market space filled with clutter Taylor
King & Associates' website sets
them apart by focusing on the strengths of their firm:
experience in their areas of practice, customer service
oriented and honesty with their client. Taylor King & Associates
focus exclusively on automobile accident cases and
the imagery throughout the site reinforces that with
potential clients including the montage on the home
page and the different scenes an accident victim may
experience across the top of the template. The site
features an easy to understand navigation on the left
of the page with contact information at the bottom
of every page. Although this site uses frames to reach
the firm's clients, special steps were taken to ensure
search engine capability including noframes content
and listing of links of the home page, meta tag optimization
on every page and a javascript to redirect visitors
back to the main frame set. We also place search engine
advertising aimed at over 50 key search phrases to
increase the visibility of this website. Visit Taylor
King & Associates, Attorney's at Law to discover
how honest lawyers can help honest people.
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During each annual Memphis in May festival Memphis salutes a different country. In 2000 Memphis saluted India and as part of this tribute The Commercial Appeal where I worked sent a photographer to India for three weeks. He returned with over 200 rolls of film and several hours of audio. I edited down the audio in soundedit and and I put together both of these slide shows in Macromedia Flash. |
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The Many world of India: An overview of India
(opens in new window, please wait to load) |
Beauty or Bounty: Bandhadarv Tiger Reserve
(opens in new window, please wait to load |
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Students at Ouachita can check their grades,
course schedules, financial aid, statements, transcripts,
housing assignments and chapel credits on info.OBU. This data driven site uses standards compliant html and css for design. It runs off of Ouachita's Student Information
System on IBM iSeries AS400. The data was pulled into the
pages by the RPG programmers in Ouachita's Computer Services
Department and I designed the primary template and cleaned
up the programmers HTML. I've also designed several flash
infographics to help users understand denser parts of
the pages like transcripts. You can visit info.OBU,
but you won't be able to login unless you're a student or faculty member at
Ouachita.
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