Research
Use of Technology in Rural and Urban Arkansas Online Newspapers
Abstract: A content analysis of daily Arkansas online newspapers to determine the use of different technologies for conveying news and generating revenue on both rural and urban newspaper websites. The study measured usage of basic web technologies, interactive web technologies, and multimedia web technologies and compares the implementation of these technologies between urban online newspapers located in Metropolitan Statistical Areas and rural online newspapers not located in MSAs. The technologies measured include related links, photographs, search, video, audio, flash, graphic advertisements, text advertisements, forums, email contacts, chat rooms, instant polls, email delivery blogs, registration, subscription and non-traditional formats. The study found all Arkansas online newspapers used basic text and photographs to convey the news and graphic ads to generate revenue. The newspapers’ websites had a very low implementation of interactive web technologies. No occurrences of multimedia technology were found.
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