Technology

There are a lot of great technologies out there and some people who are an expert at using. Our difference is that we have experience using a wide array of technologies and that we don't recommend you use a technology just because it's the latest, greatest thing out there. We only recommend technologies that are the right fit for your organization, you audience and your message. Plus, we creatively implement the technologies where it becomes your own.

Here's a list of a few of the technologies, we've employed in the past. If you've heard of something "new' that you don't see listed, take a second to ask about it, because it's likely we've used it in the past.

websites | email | application development | broadcasting and rich media | cds & dvds | search engines | online advertising

Websites

A website is what we call a pull technology. Your audience has to be looking for it to find it. We think a website is an integral part of most communications plans, but you need a website customized to your organization and to the way you work. Do you need a static informational website or a dynamic site that will bring visitors back? Do you want to supply some of the content and keep the site up to date or do you want to pay someone to do all the work for you? We can help you work through all these issues and develop a site that works for you. A few of the web solutions we've devised before include

• Total site design, hosting and updating
• Custom site design and template design with training for updating withing your organization
• Custom content managment system designed to your organization's needs
• Implement custom design of open source content management system (mambo)
• Starting a blog about your organization or your product

Email

Email is a push technology that you send out to your audience requesting a response. Our email experience runs the gamut from setting up your email system on a custom domain name, to planning and implementing legal email advertising campaigns or creating a weekly or monthly email newsletter.

We'll walk you through every step of the way from deciding to go with html or text emails, writing the subject and contents of the email and setting up a list of email recipients for your campaign or newsletter.

Application Development

Sometimes your want your website or email to communicate with your audience independently and create some interactivity. We specialize in helping you develop online applications to help you reach your business goals. It could be developing an interactive quiz, an online store, community bullentin board or a virtual tour. Let us help you decide how to bring your organization in to your audience's homes and offices.

Broadcasting and Rich Media

As more homes and offices gain high speed connections to the Internet more users are looking for more content on your website that speaks directly to them. We can produce and stream your online audio, video, podcat or rich interactive media and help you decide which format will reach your audience the most effectively.

CDs & DVDs

Althought not an "online" media, this technology can help you quickly reach your audience with an indepth rich presentation. We can help you decide if this is the right format for you, produce the content, duplicate the CDs or DVDs and design the artwork for the CDs or DVD.

Search Engines

I would classify a search engine as a pull/push technology because users search, but you can make sure they find you. We have experience in search engine optimization- making sure your website appears under the search terms your audience uses, and in search engine advertising- paying to get your message in front of the appropriate search terms. In most cases we use search engine advertising as a short-term strategy until our search engine optimization takes hold in the popular search engine databases.

Online Advertising

There are a lot of websites out there that your audience uses. Developing an online advertising campaign with right hook can deliver a much higher rate of return than advertising in traditional media. You can let us control the whole process designing ads, selecting the right sites and developing an effective landing page.